The International Health, Racquet and Sportsclub Association's Marianne Aiello reports two common trends across top-performing health clubs according to a study by The Retention People.
Researchers generated more than 40,000 responses across hundreds of clubs. Based on their responses, customers can be categorized into one of three groups, she says, "Crowded, changing rooms, equipment, and facilities were the most common words used by detractors of the top performing clubs."
Read her highlights of the "Member Retention" report available online here.
Represented in over 70 countries, IHRSA's mission is to grow, protect and promote the health and fitness industry and to provide its members with benefits that will help them be more successful.
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