"PINKWASHING"

Non-profit launches registered trademark "Think before you pink" campaign.

 

"Calls for more transparency and accountability by companies that take part in breast cancer fundraising, and encourages consumers to ask critical questions about pink ribbon promotions," says a rep.

 

Campaign is going viral with coverage from beauty magazines.

 

Learn more [here].

 

NGO based in America coined the noun 'Pinkwashing', meaning company or organization claiming to care about breast cancer, however, also produces, manufactures and/or sells products linked to the disease.

 

For information, contact:

Breast Cancer Action at bcaction.org