German-based show reports on "Gamification" in fitness.
"Fun factor may not be enough to motivate customers to sustain their efforts. In practice, gamification is increasingly being used for this purpose," writes Prof. Dr. Marco Speicher.
Different core elements of gamification are explored [here].
Nearly 900 international exhibitors and 106,146 visitors attended last year's show.
Highlights include European health and fitness forum by EuropeActive; low-threshold prevention tools for everyone; growing synergy of physio and fitness; fitness for body and mind and gaming and activity.
Takes place in April.
For information, contact:
fibo at fibo.com
