Produced by consultancy firm ClubIntel, the 2016 IHRSA "Consumer Report" is now available.
"Health club usage and activity preferences vary widely across generational groups, a finding which club operators can consider in strategic positioning and program development," says Jay Ablondi, executive vice president of global products.
"The report guides club operators in leveraging such demographic trends in efforts to stand out from the competition."
Based on a sample of over 30,000 interviews of Americans who used a fitness club over the past 12 months, the annual publication is referenced by professionals worldwide.
New in the report is infographics on key consumer data points, including personal and small group training users and members by club pricing model.
Founded in 1981, the International Health, Racquet and Sportsclub Association (IHRSA) is the only global trade association, representing more than 10,000 health and fitness facilities and suppliers worldwide.
For information, contact:
IHRSA at ihrsa.org
