The American based resource portal offers tips for creating a marketing plan for spas.
"Marketing can be hit or miss depending on a lot of factors," says Julie Pankey, a contributor who has many years of industry experience and training.
"Developing a marketing plan will help you understand your customers, your competitors and your market environment."
Read her tips available online here.
Spa Standard offers spa, beauty, massage and wellness industry based knowledge and information through interactive online videos, courses, spa radio, live events, CE classes and articles.
Free articles and podcasts are accessible online here.
For information, contact:
Spa Standard at spastandard.com
