Google recently issued a statement regarding full-disclosure for bloggers.
"Some companies today will send bloggers free products to review or give away in return for a mention in a blogpost," says a rep for the Google Webspam Team. "Users want to know when they’re viewing sponsored content."
"Bloggers should use the 'No Follow' tag on all such links because these links didn’t come about organically (i.e., the links wouldn’t exist if the company hadn’t offered to provide a free good or service in exchange for a link)."
To learn more about best practices and how to ensure content is compliant with Google, read the statement available online here.
For information, contact:
Google Webmaster Central Blog at webmasters.googleblog.com
