The cosmetic brand's "Valentine - Who Cares?" collection will soon be available to stockist in Malta and Gozo.
With the new range targetting teenage BFFs, the manufacturer says, "Wild, rebellious and casual, we’re breaking with old traditions and dedicating the day of love to best friends."
The new trend edition includes intensive red, blue and black, as well as, metallic beige and khaki tones for strong styles. False lashes in two versions and "click & go" nails with a stiletto design is included. The face and body BFF tattoo stamp with an infinity symbol and a limited, fruity-sweet scent fragrance completes the range.
Servicing pharmacies, health stores, beauty salons and retail outlets, the distributor says, "We regularly organise product launches and PR events to gain brand exposure, carefully selecting the right media for our seasonal and branding advertising campaigns. In store promoters are also employed to promote certain brands where direct consumer marketing is required."
For information, contact:
Pharma.MT Ltd on 2133 7008
